Blogging for everyday

In “What do the best corporate blogs do well,” Arik Hanson points to several corporate blogs have been successful in developing a community around the company. One of my favorites that Hanson talked about was Whole Foods. When I think of a corporate blog, I think of a blog from highly technical or complex businesses. Typically I see them in industries like technology.

I have been on the Whole Foods  blog before, but didn’t actually recognize it as a blog. Hanson points to how the blog deals with diverse subjects, which allows the company to attract attention from various stakeholders. Like Hanson states, the whole foods blog deals with subjects like sustainable technology, recipes, food and much more.

  Whole Foods is a unique grocery store because it is part of a sustainable organic food movement. The blog topics go easily with this business plan. It’s impressive for a grocery store to have a successful blog. Buying groceries is such a regular task; it’s hard to bring a community around such an ordinary activity, but Whole Foods has done it successfully.I find myself using the blog to get information frequently.

One thing that seems to have been used in conjunction with corporate blogs for consumers of everyday products is Pinterest. Things like the recipes and information Whole Foods posts on their site spread quickly on Pinterest. It seems blogging can be successful for everyday products and Pinterest’s can be a way to bring new audiences to an existing blog.