I’ve never been a
habitual YouTube user. Of course, I’ve watched music videos and seen the occasional
ridiculous video on people trying to swallow cinnamon or pranking their
friends. Though there is something new I’ve begun to encounter and it almost
seems silly that I didn’t give much thought to it before. YouTube can be a
great promotional tool for all kinds of businesses and organizations.
They offer free video hosting, allow you to put your video
on any webpage through html links, so organizations can use it as an easy way
to teach consumers or put video advertisements online. And many do. I found a
water fountain making company that used it as a place to host commercials and instructive
videos that were linked on their site.
Coca-Cola uses YouTube and puts the video on their main site
too. They had a pretty cute video with young people (college kids) working
together to make creatively engineered projects to “share a coke.” The video
was funny and very relatable to people my age and younger who are still in
school. Coca-Cola is a huge company that has found a way to use YouTube to its
advantage.
So what are the advantages of hosting a video on YouTube
compared to just using a video player on your own site? Well for one, YouTube
is free whether you’re a kid making funny videos at home or a huge company according to an article titled "YouTube vs. Self- Hosted Video: pros and cons for webmasters". Another is that you don't have to be tech savvy. YouTube will take care of that part. You
don’t need to know anything about html coding or servers and if playback speed
is slow or something is wrong with the server, YouTube deals with it, not one
your employees. It also has a huge audience and fast playing video. A
disadvantage would be that they play ads before your video, can delete it at
any point because of complaints or law violations and you can lose customers to
videos displayed on the panel next to yours. Visit Instantshift.com
to get more information on the pros and cons of YouTube hosting.
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